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brand_coffee

Dataset: Cross-tabulation of coffee brands vs. consumers' opinion


Description

Cross-tabulation (23x6) of the coffee brands against consumers' opinion.
After: Kennedy R et al, Practical Applications of Correspondence Analysis to Categorical Data in Market Research, in Journal of Targeting Measurement and Analysis for Marketing, 1996

Usage

data(brand_coffee)

Format

dataframe


CAinterprTools

Graphical Aid in Correspondence Analysis Interpretation and Significance Testings

v1.1.0
GPL
Authors
Gianmarco Alberti [aut, cre]
Initial release

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