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marketing

Marketing Data Set


Description

A data frame containing the impact of three advertising medias (youtube, facebook and newspaper) on sales. Data are the advertising budget in thousands of dollars along with the sales. The advertising experiment has been repeated 200 times.

Usage

data("marketing")

Format

A data frame with 200 rows and 4 columns.

Examples

data(marketing)
res.lm <- lm(sales ~ youtube*facebook, data = marketing)
summary(res.lm)

datarium

Data Bank for Statistical Analysis and Visualization

v0.1.0
GPL-2
Authors
Alboukadel Kassambara [aut, cre]
Initial release
2019-05-19

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